I'm Made Suarsana, though nobody in Uluwatu has called me that since I was about fifteen. I was born in Pecatu, the village five minutes from Suluban Beach, and I still live there — now with my wife Kadek and our two kids, about ten minutes from the house I grew up in.
Not from the job. Long before BUGORIDE existed, I was the guy every visiting surfer's friend called when they needed a scooter, a lift to the airport, or someone to fix a flat tire at 6am before dawn patrol. Friends started calling me Bugo — it stuck for over a decade before the company that shares the name ever launched. When BUGORIDE needed someone local who already had the trust of the neighborhood — the warung owners, the beach club staff, the guys who run the parking lots at Padang Padang — they came to me. My actual title is Local Operations Lead. Everyone, including my own team, still just calls me Bugo.
The best beaches in Uluwatu
Where to watch the sunset in Uluwatu
The 15 best cafes in Uluwatu
Local Operations Lead, BUGORIDE — Pecatu, Uluwatu
I got tired of answering the same five questions on the beach every single day — where to eat, where to rent a bike, which shop is honest, where the current gets dangerous at Nyang Nyang. BUGORIDE gave me a place to actually write it down instead of repeating myself for the two-hundredth time. Everything on this blog is something I've personally checked, eaten at, driven down, or argued about with a rental shop owner I probably know personally.
Credentials, for what they're worth
I manage BUGORIDE's fleet and delivery routes across the Bukit Peninsula — deciding which roads our buggies can handle, where delivery makes sense, and what actually goes wrong on the ground that a spreadsheet won't tell you. Before this, I spent my twenties as a part-time surf guide and beach photographer, and long before that, an informal one-man scooter-lending network for anyone who asked nicely.
Got a question I haven't answered yet? Message BUGORIDE on WhatsApp — santai, I usually see it.