Meet Bugo.

I'm Made Suarsana, though nobody in Uluwatu has called me that since I was about fifteen. I was born in Pecatu, the village five minutes from Suluban Beach, and I still live there — now with my wife Kadek and our two kids, about ten minutes from the house I grew up in.

Not from the job. Long before BUGORIDE existed, I was the guy every visiting surfer's friend called when they needed a scooter, a lift to the airport, or someone to fix a flat tire at 6am before dawn patrol. Friends started calling me Bugo — it stuck for over a decade before the company that shares the name ever launched. When BUGORIDE needed someone local who already had the trust of the neighborhood — the warung owners, the beach club staff, the guys who run the parking lots at Padang Padang — they came to me. My actual title is Local Operations Lead. Everyone, including my own team, still just calls me Bugo.

I manage BUGORIDE's fleet and delivery routes across the Bukit Peninsula — deciding which roads our buggies can handle, where delivery makes sense, and what actually goes wrong on the ground that a spreadsheet won't tell you. Before this, I spent my twenties as a part-time surf guide and beach photographer, and long before that, an informal one-man scooter-lending network for anyone who asked nicely.

I got tired of answering the same five questions on the beach every single day — where to eat, where to rent a bike, which shop is honest, where the current gets dangerous at Nyang Nyang. BUGORIDE gave me a place to actually write it down instead of repeating myself for the two-hundredth time. Everything on this blog is something I've personally checked, eaten at, driven down, or argued about with a rental shop owner I probably know personally.